by Serhiy Grabarchuk Jr
This digital design studio located in Hyderabad, India, uses an animal-related word play in its logo.
Known a part of its key word, can you determine what creature it is based on?
An elephant’s trunk as negative space is depicted in the logo. Hence, the wordplay “elefont” – “elephant” + “font” – in the company’s name.
The Indian elephant is one of three recognized subspecies of the Asian elephant and native to mainland Asia.