This is a logo of a real guild from the U.K. A key word is hidden in it.
Based on the other elements in the logo can you determine the hidden word indicating what this guild writes about?
Explanations
As it can be seen the spoon is depicted within the pen’s tip leading to the “food” nature of the guild.
Wikipedia: The Guild of Food Writers is the professional association of food writers and broadcasters in the United Kingdom. It has over 390 authors, broadcasters, columnists and journalists amongst its members.
The Guild’s official website: http://www.gfw.co.uk
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