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The Cold Manufacturer

This is a logo of a Texas-based manufacturer of ice chests/coolers. The “Coolers” is in fact the 2nd word in its name.

The first word in the company’s name contains a sequence of three letters from its second word, only spelled backwards.

Based on the image of the company’s logo, what is the three-letter sequence from the 2nd word which appears backwards in its 1st word?

Explanations

The company’s logo is a stylized image of an igloo also known as a snow house or snow hut – a type of shelter built of snow. The logo symbolizes the “cold” speciality of the company. The “OOL” sequence from the word “Coolers” is present backwards in the word “Igloo” as well.

The Igloo Coolers company was founded in 1947 and is headquartered in Katy, Waller County, Texas.

Check COO
Check OOL
Check OLE
Check LER